Work Smarter Series #3 – Interview Auren Hoffman, CEO of SafeGraph and former founder and CEO of LiveRamp

The Work Smarter Series by Workfit explores the productivity habits of the world’s most successful executives.

Auren Hoffman is an entrepreneur, angel investor, author, and current CEO of SafeGraph, which graphs datasets together to solve humanity’s biggest secrets. Previously he was founder and CEO of LiveRamp an identity resolution provider offering data onboarding. I had the chance to sit down with Auren and learn more about his productivity habits, including managing his inbox, dealing with meeting overload and more.

We’ll be regularly publishing new interviews in the series. Follow @WorkfitHQ on Twitter and LinkedIn to make sure you don’t miss the next post.

Meetings

 

What type of meeting are we having? What is the goal and the agenda? When we have meetings we pre-write the goals and share the agenda. We do that even with external meetings.

Q: Do you experience meeting overload – how do you handle it?

Auren: Yes, I do experience meeting overload and to counter that I always try to have as few meetings as possible, with as few people as possible. For example – our Eng VP would have all engineering meetings on Wednesday and only on Wednesdays. Wednesday was release day so it worked for the engineering team. Code reviews and other types of meetings would also happen then. That streamlines the rest of the week for a team that isn’t big on meetings. That might be easier to accomplish for engineers – but it is an example that can be useful for others.

Also, it is really good to know what you are trying to accomplish in advance. What type of meeting are we having? What is the goal and the agenda? When we have meetings we pre-write the goals and share the agenda. We do that even with external meetings.

Finally, another useful idea is to streamline attendance, because most meetings don’t need everyone that gets invited.

 

Q:  How does multitasking in meetings help or hurt productivity?

Auren: Most external meetings are on the phone. When that happens there are too many opportunities to multi-task. In-person meetings are better because you don’t multi- task. If you find yourself in a meeting where people aren’t focused it is a good sign that the meeting is not run well. It doesn’t necessarily mean the meeting is bad (that might be the case) but at a minimum, it means the meeting should be run better. Once someone was checking Facebook in a meeting I ran. I thought to myself that it might not be that person’s fault and perhaps I needed to make the meeting more compelling.

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